About Us

Pack your bikinis and dancing shoes, get ready for good music and great people in beautiful locations. Welcome to Another Way of Life, a destination music experience centered around building genuine relationships.

What is AWOL?

AWOL combines beautiful locations with great people and the latest in dance music talent. Hotel takeovers, pool parties, group dinners, activities, night events, afterhours and more entertain and connect our Lifers from around the globe. Our events not only offer a fun vacation and great beats, but more importantly a culture of lasting connections, friendships, warmth, forward thinking and open-mindedness.

Who is a Lifer?

AWOL is much more than an event or brand – it is a movement. An enriched group of like-minded people gather to celebrate, connect, adventure, dance, and return with meaningful relationships. A Lifer is anyone who has experienced an AWOL event, and they have bonded into a rapidly expanding family of close friends and business partners. Once a Lifer, always a Lifer, and we’ll continue to support you by offering discounts to future events, offering advice on business ventures, connecting you with other Lifers, and valuing your feedback in order to make our events as unique and rich as possible.

Where are AWOL events held?

We choose beautiful locations across North America for our Lifers to explore. AWOL has been hosted everywhere from Whistler, British Columbia to Cabo San Lucas, Mexico, with annual events in Palm Springs, Las Vegas and other great destinations. Check our LOCATIONS tab to see where the next event is going to be held!

 

What Kind of Music is Played?

We try our best to satisfy all true house music fans, but we tend to stick to House, Deep House, Tech House, and Techno. You’ll see some other bigger names on our roster (in Las Vegas), as well as some small Underground supporters from local areas (San Diego, Orange County, Las Vegas, Seattle and more). Whether you know every DJ on the lineup or none at all – we guarantee that the music will always be solid and provide the perfect environment for dancing, making friends, and losing yourself in the moment.

How was AWOL Created?

In October 2009 Matthew Martinez, co-founder of the West Coast Groove Cruise, sailed into Cabo San Lucas and an idea was born. After five years of producing Groove Cruise events, he had a vision of an onshore dance music experience at Nikki Beach in beautiful Cabo. One year later, 250 industry friends from all over Southern California spent five incredible days under the warm Mexican sun, sipping Micheladas, making friends and dancing the nights away to intimate shows by Calvin Harris, Dubfire, Funkagenda, LA Riots, Anthony Attalla and more. Lasting connections and lifelong memories were made between those Original Lifers and they returned next year – nearly 1,500 strong.

Since the initial AWOL Sun event in Cabo, AWOL has expanded to host 4-5 events each year using the same equation of hotel takeovers, pool parties and night events. We’ve taken the AWOL experience to places like Los Angeles, Las Vegas and Palm Springs, and even Snow events in Whistler, Tahoe and Mammoth. Offering the latest in dance music, incredible destinations and great venues, AWOL is in a stage of perpetual growth, but the foundation upon which our brand was built – the culture and intimacy – remains intact and stronger than ever.

Team

Matthew Martinez
FOUNDER, CEO, VISIONARY
Nina Camille Brunello
DIRECTOR OF MARKETING & OPERATIONS, ORIGINAL LIFER
Arti Patel Martinez
LIFE SUPPORT, MOTHER OF AWOL
Kevin Wolf
PARTNER, AWOL MASCOT
Jeff Smith
CO-FOUNDER
Nadav Wilf
CO-FOUNDER

Resident Artists

Anthony Attalla
WiReD
Mr. Brown
Mixed Reactions
Scott Roberts
Chris Garcia

PAST EVENTS